Farryn Weiner is Vice President of Marketing and Brand Innovation at sweetgreen, the destination for simple, seasonal, healthy food and to the commitment of living the sweetlife. Weiner, who has a passion for positioning brands through customized storytelling and creative thinking, oversees the development and implementation of all communication and marketing strategies at sweetgreen. In her role, she leverages everything from new retail openings to technology innovation and strategic partnerships to continue propelling the brand forward.
Prior to joining sweetgreen, Weiner served as the Senior Global Director of Digital, Social and Creative Communications at Michael Kors Worldwide where she oversaw integrated editorial, digital and social media strategy. Before joining Michael Kors Worldwide, Weiner lead social media, editorial content and digital marketing strategy for Jetsetter.com at Gilt Groupe. She also spent time at MTV Production & Development and National Geographic TV, in addition to serving as fashion designer Zac Posen’s assistant.
Weiner is an avid traveler, having circled the globe to understand how new media and technology is transforming the art of storytelling. She is also a contributor to Burton Girls and AHotelLife.com. She graduated with a BFA from Tisch School of the Arts at New York University, and is currently developing her thesis at her alma mater on travel and new media, focusing on theories of authenticity through global communication.
Her work has been featured on ABC, WWD, New York Times, National Geographic, Fast Company, Elle, Time Inc., Tech Crunch, Luxury Daily, InStyle, Mashable, NBC, DailyCandy, Lucky Magazine, Glamour, Gotham & Hamptons Magazine and Huffington Post. Farryn is a contributor to Burton Girls and AHotelLife.com, and frequent speaker on social media, technology and entrepreneurial leadership for Tech Week, Internet Week, SXSW, Decoded and more. She is also developing her thesis at New York University on travel and new media, focusing on theories of authenticity through global communication.
Honors include Forbes 30 Under 30 (2014, 2013), Brand Innovator’s 40 Under 40, TIME Magazine’s 140 Most Influential Twitter feeds of 2013 and 25 Women to Watch in Luxury Daily (2013), among others.